Business Academy
Start, run and grow a business that lasts
A practical entrepreneurship programme for aspiring and existing business owners: the knowledge, tools and one-on-one mentorship to start, manage and grow a sustainable business.
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WEEKS
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CORE MODULES
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BUSINESS BOOKS
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Month
DIRECT MENTORSHIP
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Lifetime
INDIRECT MENTORSHIP
Good ideas aren't enough.
Good systems are.
RUNNING ON INSTINCT
Guessing at the numbers
Hoping customers find you
No plan to show a funder
Doing it alone
RUNNING ON A SYSTEM
Reading financial statements with confidence
Knowing your customer, value proposition and pitch
A professional business plan and investor pitch
An experienced mentor in your corner
Build The Foundation
- Identify viable opportunities and turn an idea into a practical concept
- Choose a business model, name, identity and legal structure
- Understand registration and the steps to start
Case study: Take a simple idea and structure it into a business, from opportunity to launch steps.
- Tell revenue, profit, EBITDA and cash flow apart
- Read the income statement, balance sheet and cash flow statement
- Interpret profitability, liquidity, efficiency and leverage ratios
Case study: Analyse simplified financial statements and interpret overall financial health.
- Use essential Excel tools for business owners
- Build revenue, cost, profit and cash flow projections
- Run break-even, scenario and sensitivity analysis
Case study: Build a simple Excel model and test how price, volume and costs change performance.
Grow The Business
- Define your target customer, value proposition and positioning
- Choose traditional and digital marketing channels
- Sharpen selling, pitching and negotiation skills
Case study: Define a customer and value proposition, then show how you'd attract, pitch, convert and retain them.
- Write a complete, professional business plan
- Develop a 5–10-year strategic plan
- Write funding proposals and present them compellingly
Case study: Develop key parts of a business plan, strategic plan and proposal suitable for real-world use.
- Organise people, processes and responsibilities
- Create policies, SOPs and internal controls
- Manage suppliers, inventory, risk and performance
Case study: Design an organisational structure, process and key procedures for a selected business.
Fund, Present, Mentor
- Understand funding sources and debt vs equity
- Assess whether your business is investment ready
- Prepare lender and investor documents and pitch
Case study: Choose an appropriate funding option and prepare a funding request and investor pitch.
- Review an assigned book from the Academy reading list
- Apply its lessons to real business situations
- Present to the class and learn through peer feedback
Case study: The Entrepreneur's Presentation: present your own idea or business, followed by feedback and recommendations.
Mentorship that doesn't end at graduation.
Each participant is personally assigned an experienced business mentor for one month of direct mentorship, then lifetime indirect mentorship.
Built for consistency, and impact.
The program runs mainly online, live, in a rhythm designed to be repeatable week after week — structured enough to hold participants accountable, light enough to fit around school or work schedules.
Before you apply
Do I need an accounting or Excel background?
No. Financial Language is built for people without an accounting background, and the modelling module teaches the Excel skills you need.
Do I need an existing business?
No. The Academy serves aspiring and existing entrepreneurs. You can present a new idea or your current business at the end.
What happens after the classes?
You're matched with an experienced mentor for one month of direct mentorship, after which the relationship continues as lifetime indirect mentorship.
How do I register?
Use the form above, register at www.lifeguideinstitute.org, or call +233 243 303 016 / +233 503 914 933.
Your next ten weeks can be proof, not a plan
Apply for the next cohort of the Business Academy. Spots are reviewed and confirmed individually — a mentor will follow up with cohort dates and next steps.